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IT’S TIME TO
STAND OUT —

Marketing is a contest for people’s attention.
Seth Godin

 

JOURNEY

2018 —–
3 PATHS

JOURNEY VIA CHANNEL —

 

1 SEARCH

PAID- ADWORDS
ORGANIC – SEO
CONVERSION

2 SOCIAL

STORYTELL CONTENT
VISUAL CONTENT
PAID SOCIAL,
INFLUENCERS

3 PR

PRESS RELEASE
ARTICLE
BLOG
INFLUENCERS

 

Journey via Channel—

 

SEARCH

Optymise has provided Strategy, Franchise SEO, Social Media, Local SEO, Google My Business Management.

Paid, AdWords or PPC

Search Engine Advertising
What is Search Engine Advertising (or PPC)?
PPC, or Search Engine Advertising is a form of internet marketing where you pay for your website to appear high in search engine results. The most common form of PPC (Pay Per Click) advertising is Google AdWords. While SEO is a longer game to grow your site’s natural visibility in search results (without paying for clicks), PPC gets you in the top spots of Google through its paid bidding system.

How does it work?
PPC works by bidding on your best search phrases or keywords in order to appear higher in search results. Your advertisement will be listed in the sponsored areas of Google results page, which will send visitors to your website. Paid search advertising requires careful monitoring and tweaking to ensure:

  1. You’re not spending too much on clicks
  2. You get a good click-through rate
  3. Your ads are attracting quality visitors
  4. Your visitors are converting when they reach your site

How does Optymise help with PPC?
Optymise can help manage your search engine advertising by testing and measuring the results via the following:

  • The number of impressions of your ads
  • The geographical location of your ads to suit your prospective customer
  • Conversions through this type of advertising alone
  • The total cost of your search marketing campaign
  • The cost per conversion for your advertising program

Additionally, Search Engine Advertising is also a good way to test and measure the competitiveness of your industry and market and helps answer some serious marketing questions.

With Optymise, we’ll work with you to optimise your paid marketing campaign with the aim to reduce cost and increase your return on investment. 

 

Organic Rankings - SEO

Search Engine Optimisation
“Search engine optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results.” – Source: Wikipedia

SEO means increasing your website’s position or “rank” in search engine results pages in order to gain more quality visitors to your site. SEO is becoming hugely popular in New Zealand as more people are realising that having a good looking website is useless unless people are finding your website.

Why search engines?
Industry statistics have clearly proven that people find new (or unknown) websites largely by searching on engines such as Google. If your website does not rank on search engines for “key phrases” that your prospective customers are looking for, you are missing on a huge number of potential customers.

How is it done?
There’s many facets to SEO that need to be carefully considered for each unique website. Our Digital Marketing campaigns are designed to make ongoing changes to the content on your site, technical tweaks to improve its performance and regular monitoring of Analytics software to ensure we’re making progress in terms of site visitors and conversions.

Optymise ensures that your website is found on the search engines, and furthermore works to make sure these visitors are quality sales leads for your business.

Request an SEO Audit of your site, or contact us today..

Converstion Optimisation

CRO is the method of using analytics and user feedback to improve the performance of your website. CRO can be used to improve any metric on your website that’s important to your business–often called key performance indicators (KPIs)–that you’re trying to improve, but it’s often associated with acquiring new customers, registrations, downloads, etc. Put another way, it increases the percentage of website visitors who experience the “aha moment” (or the must-have user experience) that turns passive browsers into valuable conversions.

At its most fundamental, CRO means figuring out what users are looking for when they arrive at your site and then giving that to them. CRO takes many different forms, based on the KPI you’re trying to improve. Sometimes this involves making your call-to-action more apparent or placing it on a traffic-heavy (but under-optimized) page. At other times this means removing or relocating unnecessarily complicated or time-consuming steps from your conversion funnel, as the added friction can prevent a conversion from ever happening.

SOCIAL

Social Marketing = Relationships
What is Social Media Marketing
Social Media Marketing (SMM) uses platforms such as Facebook, YouTube and LinkedIn to:

  • Build brand awareness
  • Increase user participation
  • Encourage feedback & dialogue
  • Increase Visibility
  • Create Hype
  • Sell Products or Services
  • Get all of your customers or leads in one place (and spread virally to their contacts)
  • Add Video and Share
  • Add Blog and Website Updates
  • Organize Events
  • Share Media
  • Gather testimonials and market research

What does Optymise offer?
With our strong background in organic SEO, we’ve been around Social Media since its heyday. We’ve learnt what an important aspect it is to having holistic marketing success. SMM is a way of getting your content in front of targeted groups of people to help connect them to your business. For more details for popular services, see:

  • Facebook Marketing
  • Twitter Marketing
  • YouTube Marketing
  • Blog Marketing
  • Press Releases

We offer tailored Social Media Marketing packages to suit your unique business needs.

Facebook Marketing

Facebook Marketing
Promote your Business on Facebook
Facebook marketing is an excellent way to advertise your business online. Facebook offers awesome tools to help businesses build a strong brand, and many NZ businesses (large and small) use it to gain and retain customers. It helps you connect with your customers (new and returning), engage and conversate with them.

With Optymise, our service varies depending on your specific needs:

Heed help setting up your pages and making your site ‘share friendly’?
Growing traffic or conversions on your site from Facebook customers?
Wanting more return from your paid Facebook spend?
Need some Facebook or Social Media training?
We tailor solutions to meet your needs. We help create well optimised and relevant promotions straight to your target audience.

Contact us today to see how we can help your business on Facebook.

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Twitter Marketing

Twitter Marketing
Twitter is one of the most popular social media platforms on the internet and it is growing constantly every day. Utilising Twitter to market your business online is about creating good content, engaging with your audience, and using the right marketing strategy to achieve your goals.

We tailor solutions using our Twitter marketing knowledge to grow your audience using the right tools and staying on top of ever-changing technology.

Contact us today to find out how we can help.

You Tube Marketing

YouTube Marketing
They say a picture is worth a thousand words… but a video can be worth a million views. Utilising YouTube to promote your business helps get your message out to your target market. Whether it be through using optimised content on your channel to grow traffic back to your website, or paid YouTube Advertising, we’ve seen YouTube Marketing help our clients on many levels.

We have a wealth of experience using YouTube to help clients promote their products and services. We can tailor a YouTube solution to meet your needs.

Contact us today to see how we can help with your Youtube, or video marketing.

PR

Online PR activity is closely associated with improving results from many of the other digital marketing communications techniques in particular social media, SEO (link-building), partnership marketing and viral marketing / word-of-mouth marketing.

Online PR can be a great, low-cost technique for making more people aware of your brand or website, but it requires a lot of hard-work – there are no short corners.
Press Releases, Article Marketing, Influencer Sharing

Press Releases

Press Releases
Building your Brand’s Credibility
Having a Press Release as a public relations announcement, issued to the news media and other targeted publications is a great way of letting people know who you are, why you’re relevant and what you can offer. Doing a Press Release is a good way to mirror your offline marketing online to help get your brand, and website found. They also help search engines associate what keywords are relevant to you, so it can send people searching for your services or products to your website.

Writing
We work with copy writers to meet, interview and write the Press Release for you. We can also edit provided copy to ensure it’s user (and search) friendly.

Optimisation
We will optimise your Press Release article for search engines and keywords and ensure it can be found when people search online, but also to help your website in general gain more visibility.

Editing and Polishing
While you may select to write the Press Release article yourself, we can edit what you provide to ensure it’s search and user-friendly.

Publishing
We publish your Press Release on the right channels. We include Press Releases or Digital PR in our National SEO packages.

Press releases are a powerful way of generating an immediate buzz for your business and puts you in front of media decision makers and important news sites. It’s also one of the most powerful forms of SEO for generating natural backlinks from high authority websites.
Optymise Press Release Options:
 

Press Release Services SEO EXPRESS REAL NEWS
Keyword Research Yes Yes
Search Optimised Copy Yes Yes
Social Sharing Options Yes Yes
Anchor Text Links & Custom URL Yes Yes
Major Search Engine Distribution Yes Yes
Local News Site Distribution Yes Yes
NATIONAL OR GLOBAL SEARCH
International News Site Distribution Yes
Distributed to Major Online News Sites Yes
Distributed to Premium Online Publishers Yes
Include Optimised Images Yes
Distributed to 250,000+ News Subscribers Yes
Distributed to 30,000+ Journalists & Bloggers Yes
$699 one off ex GST $1299 one off ex GST

Press Releases Work:
Important Points

  • Optymise press releases purchased as a one-off or are included within monthly campaigns
  • Important Brand development technique
  • Great backlink technique and if newsworthy they can gain traction in News Hubs
  • Great for targeting keywords that are difficult to rank for

LOST &
FOUND

JOURNEY

Digital Marketing, Brandstorming & Story Telling, SEO

Optymise / Brandstorming: Boutique digital marketing and SEO experts with a wealth of knowledge in all things to do with driving online business forward. Over 18 years of digital marketing experience in New Zealand and International marketing campaigns.

Currently servicing clients in New Zealand and Asia Pacific via our Hong Kong office. 
We are a talented team of experts who can proudly demonstrate a proven track record of success.  We have been rolling out campaigns Asia, Europe, the U.S.A. and Australia since 1999.

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Suite 6601, 66/F ,
The Center,
99 Queen’s Road Central,
Central, Hong Kong        
TEL: +852 2824 8099 

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749 Aubrey Road,
Wanaka,
New Zealand,9305

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CONTACT —